Holiday 2023

This campaign sought to evoke the everlasting nature of joy and nostalgia surrounding the holidays, and to help Blue Nile customers find the perfect gift or piece of jewelry to celebrate all season long.

Rich, traditional colors | Luxurious textures | Star filters | Glitter and tinsel | Mid-century inspired graphic touches | Vintage nostalgia

  • I helped to develop the seasonal color palette, the look and feel, and overall theme of the campaign

  • I directed the composition and execution of several individual shots in the campaign

  • I designed website graphics, emails, social media assets, printed mailers, and showroom displays

Skills

Email

Showroom Graphics

  • Brian Weiss, Anthony Roma, Alison Blomgren

  • Taylor Meehan, Femke Panaaker

  • Lauren Day, Jenn Elliott Blake, Heather Hollenbeck

  • Nate Hoe, Sabrina Gaffney

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