Blue Nile
Assorted Work
Eclipse Collection
For this new jewelry launch, I developed the creative direction for the collection. I collected inspiration, created mockups, chose the color palette, designed the title lockup, and created emails, display ads, social stories, and site graphics.
Lunar New Year
Red Envelope
In 2023, Blue Nile introduced these traditional gift-giving envelopes for showroom customers to celebrate the Year of the Dragon. I created a custom dragon illustration and designed the envelope and matching box to coordinate with the showroom signage.
This series of emails was sent throughout the month of June to celebrate Pride and showcase some of Blue Nile’s colorful gemstone jewelry to customers. I planned and directed the tabletop photoshoot and designed the emails and Pride modules.
Pride
Miscellaneous
