The Sustainability Shop
This purpose of this campaign was to recognize the importance of sustainable and environmentally-friendly products to Zulily shoppers. This page promoted sustainable products and brands to show customers how they can make small changes to live more “greenly” and give back through their purchases via donation-matching by Zulily to Conservation International.
This campaign was live on the website for the month of April and averaged 87% more clicks than other live campaigns at the time.
To help customers identify product types and navigate the campaign’s product, I designed this infographic explaining the different product categories.
Each category had an icon and color to help differentiate them along with copy explaining the category. These icons and categories were overlaid onto product images throughout the site to flag how different brands and products were sustainable to customers.
Skills
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Icon development, webpage layout, digital design
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Color correction, background smoothing, cleaning up of imperfections, creative editing
